The Marque Journal

Content for the people inside the car business.

Industry-specific writing for sales consultants, BDC, F&I, managers, dealers, lenders, vendors, trainers, and recruiters. Published category by category as The Marque Journal rolls out.

Live discussion rooms

Iron Sharpens Iron

Profession-gated rooms for Sales Reps, F&I, GSMs, GMs, Used Car Managers, Compliance, Accounting & Titling, Dealer Principals, and HR. Ask, answer, and learn from peers doing your exact job.

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All Categories

Browse the Journal

Sales Floor Mastery

Training, tactics, habits, scripts, and best practices for dealership sales professionals.

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F&I and Finance Office

Finance training, lender knowledge, compliance awareness, menu selling, and aftermarket product education.

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Lenders & Lending Guidelines

Lender programs, approval behavior, stipulations, deal structure, and lender relationships.

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Aftermarket Products

F&I protection products, presentation standards, benefits, objections, and compliance.

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AI & Automotive Software

AI tools, automation, dealership tech, lead handling, and productivity platforms.

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Marketing Platforms

Automotive marketing, advertising strategy, lead generation, attribution, and digital retailing.

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Inventory Management

Used car strategy, allocation, pricing, aging, recon, appraisal, merchandising, and stocking.

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CRM & DMS Systems

CRM workflows, DMS operations, data hygiene, reporting, automation, and accountability.

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Vendors & Dealer Partners

Vendor selection, ratings, product categories, implementation, training, and ROI.

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NADA & Industry Standards

Industry trends, dealer operations, compliance themes, training, and retail automotive standards.

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Manufacturer Brands & Dealer Groups

Brand-specific dealership culture, certifications, franchise systems, and dealer group growth.

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Career, Income & Advancement

Career growth, pay plans, income strategy, promotion paths, and dealership leadership.

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Used, New, Franchise & Independent

Operational differences, advantages, career paths, customer expectations, and profitability.

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